About Grefi Studios

Grefi Studios wasn't born in a boardroom; it was born in the bustling reality of the beauty industry.

For over three decades, our family has been the invisible engine behind the beauty industry in India. Since 1990, under the leadership of my father, we have served as the bridge between global giants and local consumers. But when you spend 30 years distributing other people's products, you start to see things that others miss.

We grew up watching this industry from the inside-out. We saw the gaps between what brands promised and what customers actually experienced. We saw great products that lacked connection and trendy products that lacked quality.

We didn't want to just follow trends; we wanted to create a brand that understood the Gen Z lifestyle, their social media habits, and their need for authentic wellness.

We called it GREFI STUDIOS because we believe that beauty is an art form, not a factory line. A "Studio" is where creativity happens — where we mix the solid foundation of industry experience with the innovation of a modern vision.