Our Story

From Moving Boxes to Breaking Barriers
The Story Behind GREFI STUDIOS

Grefi Studios wasn't born in a boardroom; it was born in the bustling reality of the beauty Industry.

For over three decades, our family has been the invisible engine behind the beauty industry in INDIA. Since 1990, under the leadership of my father, we have served as the bridge between global giants and local consumers.
But when you spend 30 years distributing other people’s products, you start to see things that others miss.

We grew up watching this industry from the inside-out. We saw the "up-challenges"—the gaps between what brands promised and what customers actually experienced. We saw great products that lacked connection and trendy products that lacked quality. We realised that while we were experts at moving boxes, we had the potential to create what was inside us.

We didn't want to just follow the trends of the Gen Z community; We wanted to create a brand that understood their lifestyle, their social media habits, and their need for authentic wellness.

Why "Studios"?
We called it GREFI STUDIOS because we believe that beauty is an art form, not a factory line. A "Studio" is where creativity happens. It is where we mix the solid foundation of creativity of industry.

Our Mission

1) The Stability of experience.
2) The Innovation of modern vision.